SPQ Gold to End Fear of Cold Calling

by: Richard Bonn
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Word Count: 554

Marketing and sales go hand-in-hand and play an important role in the growth of any business. These major categories have many sub-divisions that contribute to the sale of any product or promotion of any business. But all of them start from a basis point, that is, initialization of contacts. The sales person need to first identify the customers those who would require the service or the product and then initialize a discussion with them. Identification can be done through many ways. In most cases, it is done without any problem as it is done without actually getting in contact with the client. But initializing a discussion is a difficult task that many sales people find it difficult. Cold calling is the latest methodology that is used to contact people and check with them on their need for the service or the product that the company offers. This is not a simple task as it sounds. Cold calling involves making of calls to those people whom you have never spoken with or to those people whom you are not sure if they would even be interested in your products or services.

Majority of the people who are called would get irritated, as the call made by the sales agents would interrupt their job. They might be in the midst of an important meeting, sleeping, sick people or involved in any other important work. Moreover, the call made by this sales agent would not be the only cold call they receive throughout the day. They would be receive several similar calls like these so the customers whom the agents call would not even be interested in listening to what the agent has to say. There would also be many cases in which the customers would shout at the sales agents without any question (sometimes decent, sometimes harsh and sometimes vulgar too). This is what puts off the sales agents. Such reactions from the clients not only discourage the sales agents but also make them feel hesitant to make the next call. But this is not an healthy trait that should be there in a sales agent. A sales agent, whatever is the situation, should be able to proceed with the calls without any fear and try to promote sales. They should even be able to modulate their voice so that, even if they are scared, the person on the other end must not be able to identify the fear factor in the agent. This fear factor would hinder sales and affect the growth of the company. So the best way to go about it would be to make the sales agent undergo an activity cum attitude test offered by SPQ Gold that would analyze the sales agent has for cold calling.

There can be no other best tool than SPQ Gold assessment (Sales Preference Questionnaire) that can assess the sales call reluctance of your sales call agents who are required to make cold calls. SPQ Gold sales call reluctance test like would help the employer to judge the sales agents sales call reluctance even before employing the person and be able to make a wiser decision.

SPQ Gold and Sales Call Reluctance are registered trademarks of Behavioral Sciences Research Press.

For more information on SPQ Gold assessment, please visit http://www.fearofcoldcalling.com

Article Source: http://www.ArticleStreet.com/profile/richard-bonn-11986.html

About the Author

Richard Bonn is the owner of Awesome Web Marketing. For more information on Richard please visit http://www.fearofcoldcalling.com

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