My Views On Marketing
by: ProfitableMarketing
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Business advices fall into many categories: General Management, Organizational Changes, Development of Coaching, and Implementation of new Technologies or Operational Improvements, just to mention examples from a broad selection of relevant issues, all of equal importance to all business regardless of size.
Business (or Company/Organization/Enterprise) is legally defined as a vehicle providing goods or services to customers/clients with the clear goal to make a profit or in other words to receive a financial reward in return for working and for taking risks.
As you may see from my website www.occo.asia I have a fair amount of experience in consulting over the years and have chosen to function as a so-called Boutique Operation aka a Niche Operation focused on small and medium sized Industries. But maybe more importantly I have hold positions as CFO or CEO in large international companies, which add to the quality of my consulting since I have many years of practical Business Experience. On top I have a theoretical background on MBA level.
Based theoretical education plus experiences from 20+ countries, and from various industries, I have developed some excellent management tools among them a Simulation Program (in cooperation with KPGM) that enables me to calculate the financial consequences of various tactics/scenarios before they are implemented as part of the Over All Strategy. So today this is then what I can offer:
Provide advices in order to help senior management and or owners to improve effectiveness by the help of a workable strategy, process or operation by accessing the realistic needs, reviewing the existing business plans, functions and directions, furthermore to add values to your Business.
I am 100% independent and work today based on simple methods developed over the years and consisting of 3 important steps; Step 1 all historical data related to the present state of affairs, Step 3 a scenario of how the management sees the company’s position on the market place in 2 to 3 years. Steps 1 and 3 are fairly easy to generate, but step number 2 is the most difficult because it has to provide the answer to this important question: How do I get from step 1 to step 3? This is also called an Integrated Business Solution. I describe it as how to build the bridge between Visions and Reality.
The answer is in general terms to be found in the term STRATEGY. The definition is clear; Strategy is the direction/scope a company takes in order to over a period of time to gain advantage over the competition or to meet the market needs and to fulfil the financial expectations of the shareholders. The name of the game is like playing chess one needs to make accurate and well considered choices:
To produce all the answers in Step 2 is not easy and involves analyzes of many important elements that normally structure the complete Business Plan. Some small companies especially if owned and operated by entrepreneurs do not care too much about plans, before it is too late, and sometimes produce their plans by looking into a crystal ball like a fortune teller.
It would be nice if that was possible, but unfortunately it does not work that way and I am grateful for that for had it been the case I would be out of business. So again Step 2 involves taking a closer look into these areas: In which markets should we operate, with which products, allocating the necessary resources (organizational, financial, technical competences, facilities and relationships), the competition, the USPs for your products and same for the competitors USPs, how strong are you compared to the competition, where are your weakness? (SWOT analysis). These are just some areas that need being cautiously studied and you can add many more.
A clear STRATEGY is a must for any business. It is the planning and execution of the actions you need to take in order to achieve your goal. Strategy must be combined with a careful resource allocation, intelligence, logical thinking and leverage. However it is important to realize that all goals should be determined based on down to earth visions. After the Over All Strategy has been defined next steps are to work out the tactics. To participate in the battle for maintaining or improving the bottom line is like play in a soccer game, you must put together a team that wants to win. If the team does not win the Coach is fired most likely because he did not choose the right tactics. These must be integrated with the Over All Strategy.
My Business and Management services are targeted at companies (small is beautiful) that show some of these signs:
• In need of Restructuring
• Have an unacceptable profit situation
• Underperforming activities
• Leadership that is not focused on the profitability
So in concluding my comments: I can assist you building the Bridge between Visions and Realities. My favourite Management Guru is Peter F. Drucker who once stated that: “It is not the question of doing things the right way, it is the question of doing the right things “.
On the personal note: I work based on solid and proven business principles adjusted by modern thinking. I keep my head high but my visions and expectations are down to earth. I never lose focus, I work hard and dedicated and never give up before I have delivered what I have promised and I always aim at delivering more than expected.
I am a strong believer in quality rather than quantity and I am a student of Ayn Rand thus strongly believing in Science and Philosophy. In all modesty I think that the combination of strong ethics and future oriented business scenarios shape the services, which I offer you, that will contribute to establish a workable Strategy resulting in a greatly improved situation for your company.
JULY 2008
Article Source: http://www.ArticleStreet.com/profile/profitablemarketing-13209.html
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