Article Marketing: Effective Methods of Promoting Your Web Site
by: Kamal Bhatia
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Word Count: 639
Article writing is a cost effective way of driving up your search engine rankings and attracting traffic to your Web site. Unlike other forms of advertising, you can start an article writing campaign with zero investment. Therefore, article writing is quickly becoming the ideal method for promoting a Web site. To start your article writing campaign, all you need to do is write informative articles related to your field and submit them to reputed newsletters and e zones related to your field. for more help visit to:www.press-release-profits.com.At the end of each of your articles, add author information in the form of a couple of sentences about you and your products. In addition, provide the complete URL of your Web site and invite readers to visit your Web site. If your article is accepted and published, you get free Backlinks to your Web site through these newsletters and e zones. Readers who like your article can click through to your Web site using the link you provided at the end of your articles.
To get even better results from your article writing campaign, you should submit your articles to article directories. An article directory contains thousands of articles on varied subjects, ranging from team building to shopping. Web publishers, such as Webzine owners and bloggers, pick relevant articles from the directory and post them on their own Web sites. The publishers don t need to pay anything for using the articles. However, they are required to replicate the author information at the end of the articles exactly as it is on their own Web sites. So, publishers who select your article in effect provide you completely free Backlinks from their Web sites. These Backlinks provide exposure to your Web site and help drive traffic to it.
Let’s take an example to understand how you can build a powerful backline network through article writing. For more detail go to: www.article-strategy.com.Suppose you have a Web site for selling pet care products. You write articles on topics such as Best Food for Dobermans, How to Get a Personalized Pet Collar, and 10 Secrets for Getting the 1st Position in a Pet Show. In the author information box at the end of each article, you include a backline to your Web site on pet care products. Finally, you post these articles on a reputed article directory. Let’s see what results you can expect from posting just these three articles.
Let’s say each of your three articles is picked by 5 publishers who use them on their own animal care or pet training newsletter, e zine, or Web site. That amounts to 15 free Backlinks from a single article directory. Now let’s say you modify the three articles a little and submit them to 5 additional directories. If you get a similar response in these directories, the additional backlinks you earn on those same three articles is 225! As you keep on posting an article a day, the number of backlinks to your Web site starts increasing at a phenomenal rate. And, the more backlinks there are to your Web site, the higher will be the number of readers clicking through to your Web site.
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