Books as unique gifts

by: merxequity
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Word Count: 317

Whenever we give a gift, it is obvious that we would like the recipient to remember us giving the gift. The recipient will only remember you if the gift is unique or it is something that is useful which the recipient can use over a period of time. Or it is something of interest to the recipient. Of course, needless to say, it should be reasonably priced.

Books with interesting and unique subjects or books that can serve as a reference book for the recipient of gift fit the bill perfectly. Books are not expensive. Also, people usually tend to keep books and don’t throw them away after reading them. If the book has a unique message, the recipient will remember you all his life.

I would like to take this opportunity to recommend one of my books titled Customer Math as a corporate gift. Now this book is ideal for anyone who has a customer. And who doesn’t have a customer in the corporate world? Practically everyone has a customer.

This book is unique because its message is unique and is based on self experience. A Rs. 9,000 mistake in 1997 ended up in my developing the enlightening concept of Customer Math. Customer Math gives mathematical proof that customer satisfaction and retention not only pays for itself but is also very profitable.

Some of the Customer Math formula discussed in the book include are 1=5, 1=3, 1=12, 1=10000, 10%=47%, 1=23, 5%=50% and 91%=18%. They show how customer defections can play havoc with a company's bottom line. These formulae will also throw light on how one can acquire new customers even after eliminating your sales and marketing team and doing away with advertising.

Now with an innovative and a useful concept like Customer Math, you can your gifting unique and interesting for the recipient. Believe me; he will never forget you or the valuable gift that you gifted him.

Article Source: http://www.ArticleStreet.com/profile/merxequity-18809.html

About the Author

Avinash Narula is a management practitioner and thinker. One of his key strength is that he turns self-experience in lessons for others through his books, seminars, training, posters and other management enablers.

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