Tips to attract more customers with your website design
by: privateque
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Word Count: 584
Here are some search engine friendly designing tips that can help you explore visitor and search engine behaviour to get increased profits from your online business.
Customer focus
If you are serious about running an online business, you should create a website which includes words that your target audience type into search queries to find your business services or products. Meeting the target audience needs is the main reason for the origin of your website in the first place. The needs could be varied depending upon the type of services. Thus your web site must gain the user’s trust and be persuasive enough to address those needs.
Place keyword in webpage URL’s
If you are designing a search engine friendly website, the first thing you must keep in mind is to name your web pages with words that reflect the content of the page. URL’s are a great place to optimize your keywords. Page names must be of a reasonable length and it is better to avoid using special characters unless they form part of your keyword. If your website has a sub domain structure, the names of the sub domains should also have your selected keywords in URL names.
Unique IP address for your website
Make sure your website has a unique IP address. In many cases, the website is hosted on a shared server that utilizes a single IP for all the websites placed on that server. If a certain website using that IP is blocked, then your website will be blocked by the search engine as well.
Using standard scripts and relevant graphics
Use effective HTML-formatted text and graphic images while designing. The website design will for sure depend on how you use graphics in it. Make sure that they are relevant to your content and insert an alt tag with relevant keywords for search engines to understand, as they cannot read graphics. It is convenient for your visitors too, as they can view something while waiting for the graphics to load. Do not add scripts and codes that are unreadable by search engines. This can result in your web pages not getting indexed by search engines. Avoid using frames as major search engines don’t list websites that utilize frames.
Easy navigation
Provide a clean and easy navigation on your website. Make sure to give a link back to your homepage from every page of your website. Create a site map page to help search engines find your content and post a link to it on your home page.
Ensure quick downloads
A good website design will make use of external cascading style sheets and java scripts files to quicken the download time and reduce the page size. This will enable the search engines to index your pages faster as well as improve your keyword rankings too. Quick download will also be more convenient for the visitors as they will not have to wait for the website content and graphics for a long duration.
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About the Author
PimDesign is a web design company based in Manchester UK providing services like web design & development and search engine marketing throughout the UK.
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